Ephemeral Content: The Rise of Disappearing Stories in Social Media
Ephemeral content—posts that vanish after a short time—has redefined user behavior on platforms like Instagram, Snapchat, and Facebook. This short-lived […]
Social Media
Social Media and Micro-Influencers: Niche Over Numbers
In the world of influencer marketing, micro-influencers—those with followers between 1,000 and 50,000—are gaining more traction than mega-celebrities. Why? Because
Algorithm Anxiety: How Social Media Feeds Shape User Behavior
From TikTok’s “For You” page to Instagram’s suggested posts, algorithms now dictate what billions of people see daily. But this
The Rise of Social Commerce: Shopping Without Leaving the App
Social media is no longer just for connection—it’s now a digital marketplace. Social commerce, or the buying and selling of
Digital Activism: Social Media as a Platform for Social Change
Social media has become a powerful tool for digital activism, allowing users to raise awareness, organize protests, and challenge injustice